List of products by brand Amoralia
Amoralia is the brainchild of Jules Canterbury. Whilst working as a planner at one of London's top ad agencies and working on a brief for a lingerie client she spotted a gap in the market for pretty maternity bras. Spurred on by pleas from her pregnant sister, colleagues and friends, the idea took hold and Amoralia was born in February 2005.
"We have always aimed to make the most stylish, the most comfortable, and the best quality maternity lingerie, swimwear and nightwear on the market - we want pregnant and nursing women to feel, and look, beautiful!"